Diverse and multi-faceted

Diverse and multi-faceted

by admin

Keeping in mind that strategic inputs are richer when endowed with diversity, we strive to home strong individuals, with unique skills who want to be a part of an alpha team. Each diverse and yet eager to learn from the other. Everyday, every project is an exhilarating jam session with strategy enriched by the diversity of expertise and opinions.

Digital strategy, design strategy, fashion & luxury strategy, media connections planning strategy, pharma marketing strategy,  advertising strategy, brand management strategy, consumer immersion strategy reflects our current diversity – while we are soon to home clinical psychology and social anthropology also via impending hires.

The Man Behind Wolfzhowl

Kalyan Ram Challapalli
Chief Strategic Instigator

Kalyan comes with the belief that one should “Be selfish with complexity & magnanimous with simplicity”. Especially when it comes to craft of strategy and brand building.

Over 16+ years of work experience across India & ASEAN and across the advertising agency & client side, Kalyan started Wolfzhowl 5 years ago in order to create a media-agnostic, bespoke brand strategy firm that engineers the brand by instigating behavior change both internally and externally.

Common Wealth | Executive Planning Director – APAC
Leo Burnett Singapore | Sr. Planning Director – ASEAN
TBWA India | Head of Disruption – India
Contract (JWT-WPP) India | Head of Strategy – Mumbai
Diageo India Pvt Ltd | Consumer Planning Lead – India

Brand Interventions

  • Chevrolet
  • Nissan
  • Blackberry
  • Cadbury
  • Smirnoff
  • Standard Chartered
  • HSBC
  • P&G
  • VISA
  • Tata Indicom
  • Dutchlady
  • Shoppers Stop
  • Marico
  • MSIG
  • Henkel
  • Asian Paints
  • Johnnie Walker
  • Captain Morgan
Shweta Sinha
Lead Strategist

Shweta is a senior planner with about 10 years of experience in the science of human behavior. She started her professional journey with creating brand strategies for pharma and healthcare, where she got to experience a unique set of consumers – doctors and patients!
From there, she moved on to design strategy, which added another unique dimension to her experience, as it entailed the constant interplay between branding and business strategy – for brand identity creation, brand portfolio rationalizing, business design, brand architecture development, communication strategy, etc.

  • DY Works
  • Famous Innovations
  • Scion Brand Consultancy 
  • Biocon
  • RK Swamy 
  • GSK

Brand Interventions

  • TBZ
  • Reliance
  • Parag Milk Foods (Go Gowardhan & Pride of Cows)
  • GlaxoSmithKline (GSK)
  • Biocon
  • Abbott
  • Ruosh
  • Swiggy
  • Taneira (TATA Sari Retail Brand)
  • Shobha Real Estate
Pooja Unadkat

Brand & Communication Strategist

Having lived in different cities and diverse cultures, Pooja strengthens Wolfzhowl’s ability of deep-diving into in various cultures that exist around us, to make meaningful & sustainable brand consumer connections

  • Ogilvy (Kuala Lumpur | Senior Integrated Planner 
  • Asatsu DK | Senior Strategic Planner
  • Ogilvy and Mather (Mumbai) | Group Head, Planning
  • MullenLowe Lintas Group  | Brand Planning & Services Manager

Brand Interventions

  • Dove
  • Clear
  • Tresemme
  • Close Up
  • Pepsodent
  • Knorr
  • Asian Paints
  • Kotex
Sonal Agarwal
Lead Researcher & Luxury Brand Strategist

Sonal our in house consumer researcher who has done extensive qualitative consumer work across categories. She is well versed with the various research techniques and has an excellent understanding of human behavior

Along with a researcher she is also is a luxury brand strategist having studied fashion from Polimoda Institute of Design & Marketing. She has had the good fortune to have worked with the Brand Salvatore Ferragamo in Florence. Currently a successful Fashion blogger and associated with a lot of fashion brands check out pink pepper corn

PinkPepperCorn | Fashion & Lifestyle Blogger, Social media Influencer
Nakhra Creations (Dramaqueen) | Co-founder (Creative and Marketing Lead)
Contract India | Sr. Brand Strategist
Aditya Birla Retail | Brand Associate, Private Labels(More)
The Key | Consumer Research Consultant

Maulik Kalamthekar
Integrated Strategist

Maulik is digital strategist with over 3+ years of experience in Account Strategy, Planning & Management. He has extensively worked on brands from the FMCG, Retail, Manufacturing and Healthcare sectors.

He has a proven track record of churning out successful brand campaigns and activations on Digital. His key interests lie in Insight Mining, Data Analysis, Digital Strategy & Consumer Behaviour, and bringing all of them together to craft efficient Communication Strategies and Campaigns for Brands.

WAT Consult

The Glitch

Madison BMB

Brand Interventions

  • Lakme
  • Bacardi
  • Ferrero Rocher
  • Piramal Healthcare
Prerna Dubey Gupta

Digital Strategy Consultant

Prerna is a digital strategist with over 7 years of experience in Digital Marketing. She has worked with brands like Accenture, Social Wavelength (now Mirum), Paradigm Plus and Windchimes Communications. She is well-versed with all aspects of digital marketing. Passionate about creating campaigns that generate ROI, she aims at packing a punch with her work.

Digital Strategist

Brand Interventions

  • Accenture
  • Social Wavelength(now Mirum)
  • Paradigm Plus
  • Windchimes Communications
  • Yes Bank
  • Della Adventures
  • Rio Fusion Drink
  • Piramal Healthcare
  • Lupin Pharmaceuticals
Renuka Asnani
Head of Culture and Administrator

Loves festivals, loves culture, loves pampering the pack.
Ex-fashion boutique owner, has expertise in garment designing and manufacturing

Young Instigators

The millennial digital natives are a fascinating bunch – born with superior intellect, great exposure to the world in general. In our effort to tap into their unbaggaged, free-thinking mind, we work with them as consultants on projects

Vaishnavi is a 19 year old student currently studying Arts. She is interested in psychology, literature, poetry and anthropology. She consults with Wolfzhowl on a project basis and brings an interesting perspective to it.
She wants to specialize in Criminal Psychology and pursue music. She is an avid reader and lover of poetry. She also has a blog where she pens down her thoughts regularly. She plays the guitar and sings as well

Few blogs: thefecklessyouth

Forever wolves

Shraddha Ganesh

Shraddha was a part of the Wolfpack, but has now taken a break to study Design Thinking, after being exposed to it in Wolfzhowl

Megha Ranga

Amateur photographer. Digital strategist. Falling in love with behaviour change strategy. Now works with a digital agency

Mitali Bakhai

Foodie. Compulsive socializer & people person. Fashion fanatic. Advertising & communication strategist. Now manages an upscale restaurant.

Neeta D’souza

Neeta comes from a very strong media background. She was a Connections Planner deciding where and how the brand must begin to talk to the consumer.

Shilpa Kamath

Shilpa is the Yin to Kalyan’s Yang.
If Kalyan is the heart & soul, she is the brains and the voice of reason.
In fact, she even outdoes Kalyan in a few things.Experience, being one of them.

Akanksha Mehta

Akanksha has about 12+ years’ experience in Media and Advertising, in the agency and the client side. She has handled a diverse brand portfolio across Finance, FMCG, Corporate CSR, and Luxury. Passionate about generating consumer insights, crafting creative ideas and executing integrated campaign engaging relevant disciplines to deliver growth

Rohan Nair

Passionate cricketer. Traveller. Culture lover. Strategist interested in semiotics & design thinking. Now works for his own tech startup

Pallavi Nayak

15 years ago, when she was being interviewed for a trainee-ship, the interviewer asked her, why advertising? The answer came back like a sniper’s bullet, “Because I will get to work on many brands instead of one. My days will not be the same everyday”. That is exactly what keeps her excitement going for the industry after 15 years, spread across Ogilvy & Mather, DY Works, Contract Advertising and Happy Creative Services.