Before the akash kandil makes it way into your balcony/window, before you even start thinking of Gujiyas and Besan laddoos or Chakli and Chiwda, Moti Soap announces the presence of Diwali in your household.
This is a statement that will resonate with all of Maharashtra and Karnataka and parts of Gujarat. Don’t believe it? See the interest this soap has generated in the last one month on Google.
What’s so special about this soap?
Well, before we explore this, we need to understand the festival of Diwali (focusing on the day that this soap is used the most). On the first day of Diwali (Naraka Chaudas or Choti Diwali), most Maharashtrians and Gujaratis have, what they call, the first bath or Abhyanga Snaan. Abhyanga snan or the holy bath is a tradition wherein everyone in the household wakes up before sunrise and massages their body with scented oils. This is followed by the application of uptan or utane or uthnah, which is a mix of spices with gram flour. After this application, they use Moti Soap to wash away the uptan.
It’s only after this that one can don new clothes and officially start the celebration of the festival.
Why is Abhyanga Snan celebrated?
Naraka Chaudus is a day when Krishna killed the demon Narakasur. As a symbolism of good killing the evil, the practice of Abhyanga Snan was started. The early morning bath is of significance because the holy water symbolises the end of the evil powers. Since abhyang snan is taken before the sunrise it is considered as holy as taking bath in the river Ganges.
So the question remains, why Moti Soap?
Well, to answer this, let’s look at how Moti Soap positioned itself back in the day.
If one looks closely, you can see a woman getting ready for the Abhyanga Snan and uses the ‘pure’ sandalwood scented soap – moti. The name itself symbolizes purity! Moti, tied the essence of “Utna” into its positioning with advertising in print and on television. The ads portrayed a young woman lighting a lamp, praying and using the soap. Within no time, there was an equation set in the minds of 90s women that Moti soap is to be used in Diwali.
Those 90s kids who are now all grown up, naturally prefer Moti since it has a huge nostalgia associated with it! And it can be seen in posts like these
— 🇮🇳 Bhadka Hua Indian 🇮🇳 (@kungfu_teddy) October 23, 2019
— Sushant Joshi (@sushantjoshi) October 25, 2019
oooh gotcha! we have this weird tradition at home with Moti soaps during Diwali, don't even know why!
— Mithila Phadke (@PhadkeTai) October 22, 2019
Diwali shopping started…. incomplete without Moti Soap pic.twitter.com/E3bbpMxdBj
— Mandar Damle (@damlemandar) October 21, 2019
Today no Diwali is complete without a soap that you do not see any other time in the market! Isn’t it interesting? Share this on Social Media is you found this interesting! And yes, Wolfzhowl wishes you a very Happy Diwali!