Purposive strategic intervention at every stage

Purposive strategic intervention at every stage

by admin

Brand Purpose and Strategy:

The process of developing a compelling strategy for a brand always begins with finding a compelling purpose for the brand’s existence. We take our convictions to fanatical extremes to help brands and brand custodians identify, articulate, live, and perfect their ‘Purpose’, without ever compromising on profitability and sustainability. It is only after this purpose is crafted that we use it as a beacon to guide the rest of the strategy. The idea is to be truly purposive and help people. Including ourselves.

Brand Identity and Architecture:

Brand Identity (name, logo, personality, tonality), and Architecture dictate more than just the visual language. They emerge from and give rise to the brand’s business intent as well. They therefore, need to be constructed from the brand’s inherent strategic need that either enables entry into another segment, helps unlock a new economic opportunity, helps create a brand ladder or helps unify and upgrade the brand.

Brand Book/Style Guidelines:

In order to ensure that the integrity of the brand is preserved when it is handed over to the client, and when engaging with other partners, we also offer to create a comprehensive brand book that acts as a ‘code of conduct’ for the brand. It details out all the do’s and don’ts with respect to the usage and behavior of brand in any way and form, across media. This ensures consistency in the brand’s application, and aims to protect it from accidental or indented misuse by partners.

Brand Purpose and Strategy:

The process of developing a compelling strategy for a brand always begins with finding a compelling purpose for the brand’s existence. We take our convictions to fanatical extremes to help brands and brand custodians identify, articulate, live, and perfect their ‘Purpose’, without ever compromising on profitability and sustainability. It is only after this purpose is crafted that we use it as a beacon to guide the rest of the strategy. The idea is to be truly purposive and help people. Including ourselves.

Brand Rejuvenation and Portfolio Up gradation:

In a volatile, ever-evolving industry, a brand needs to be agile and must constantly adapt to changing contexts, customer needs, market opportunities, as well as the company’s own evolving capabilities. Whether your need is to find ways of keeping up with the changing paradigm, or to reassess your portfolio, or that you’re simply looking to leapfrog competition; we partner you in finding your way through the evolving landscapes and help you rejuvenate your brand.

Brand Experience:

Purpose-led, Brand Experience is the process of making a brand act on its promise while enabling the people to experience the purpose along various touch-points for the brand. It, therefore, demands that the brand practices what it preaches. The pillars of Purpose-Led Experience Innovation:

A Purpose-Led Platform: The website is the first interactive touch point for a brand. It is the brand headquarters. Therefore, it should clearly define the tone of voice, visual identity and design. A few cases where we’ve successfully implemented Purpose-Led Brand Platform

A Purpose-Led Annual Marketing Calendar: While every category in which a brand operates has its own seasons and marketable occasions, ‘Purpose’ creates new business opportunities for the brand, which are beyond conventional marketing opportunities. Plus, it’s always good to know and plan where you’re going.

A Purpose-Led Brand ACT: Organizations and brands can no longer merely claim a promise; they must show the brand’s intent and ability to put its money where its mouth is. We believe in crafting purpose-led, innovative brand acts that are compelling and help the consumer have a real brand experience. The act could be a big movement or a small gesture, but it will always be one that shows people that the brand is committed to living up to its purpose.

Integrated Campaign Strategy: We have often been tasked with crafting marketing-objective- specific campaigns for brands. In our years of experience, there are a few compliments that have stood out. “Insightful” and “Integrated” are two of our favorites. While seamlessly working with client partners, we have also successfully helped clients orchestrate all agency-partner relationships (Advertising, Digital, CRM, Events, PR and more) around the central strategy to bring alive an impactful, integrated end result.

Cultural-Transformation Workshop:
Change is most effective when implemented inside-out. Unless every employee lives and breathes the brand’s purpose, the brand will never be able to effect the desired behavior change in its consumers. Once a brand’s purpose is crafted, Wolf howl undertakes the process of ensuring that the brand’s belief, purpose and promise percolate across all the immediate stakeholders. Wolfzhowl conducts an intensive 2-day workshop to facilitate the internal cultural transformation that an organization requires in order to align itself to the brand’s reason for existence.

Employee-Engagement Program:
Employees are the first and most effective ambassadors for the brand they represent. For organizations that want to ensure their employees continual alignment to their Objectives and Purpose, Wolfzhowl creates innovative engagement programs. These programs are strongly driven by the organisation’s Purpose and are crafted with the aim of making the desired brand/organisation behavior a part of the employee’s routine.

Rural Engagement Strategy:

The fact that most of us at WolfzHowl grew up countryside, our #Stratalogues provide a powerful insight into the rural markets. We craft bespoke rural engagement strategies that not only uncover hyper-localized insights, but also aid the discovery of innovative media.
Brand Examples: Available only on request.

Brand Platform Creation

Is there a category issue which you need to address independent of the brand, so as to consolidate yourself as the category leader? Do you, therefore, need to create a brand-neutral digital engagement platform? Are you an organization that houses media-dark brands, and hence needs to create a common engagement platform? You needn’t look further. We have facilitated quite a few brands in strategically cracking these new-age issues by creating brand-neutral platforms and crafting ROI-driven content strategy.

Digital Marketing Strategy

For those looking to complete the IMC loop with digital presence, we help translate your brand purpose and strategy to the digital format as well. Our digital intervention ensures that the integrity and consistency if your brand’s personality and tonality is preserved across platforms. From planning digital strategy and crafting cutting-edge campaigns to devising the communication calendar, we do it all.

Top