The starting point is the process of helping companies discover their “Raison d’etre’.
ARTICULATE ORGANISING IDEA
Then comes the articulation of the “organizing idea”. This helps steer the brand through the various mediums that it must navigate to come alive.
CREATE BRAND EXPERIENCE
The next step is to make people-engagement a two-way process. We ensure that the brand engages people with a sense of ‘purposive activism’.
The final outcome desired through our approach is for the brand to gain ‘lifeshare,’ not just ‘mindshare.’
WHAT MAKES US UNIQUE
How we work
We are proud to call ourselves Behaviour-Change experts! In today’s digital-plus world, where the number of influences multiply by the day, behaviours are getting increasingly complex! Our strength lies in being able to work through these complex behaviours and identify the ones influencing the brand’s journey.
Also, our method for bringing about this behaviour change is media agnostic, because we believe in letting the idea rule and influence the medium, and not the other way round.
While we do have on overall approach that serves as a guiding principle for developing our strategy, we strongly believe that each brand, each case, is different. Therefore, we do not have a standardized, cookie-cutter model and prefer to offer unique, customised, strategy and approach.
How we think
People before profits
We will always place your business interests before our own. This is not an act of altruism, but emerges from our ability to foresee the long game. In the long run, the better you perform, the better it reflects on us.
Eyeballs v/s True impact
It’s not always about going against the grain to create impact. If the desired impact does not make a real difference in solving the problem at hand, it’s best left unexplored. In fact, sometimes, identifying existing trends and opportunities and riding the wave is simply the most effective and efficient option.