MetLife Insurance is taking insurance one step further. According to a recent interview in Korea Times, Sanjeev Kumar, Sr. VP and CMO of MetLife Asia announced taking a holistic approach to insurance. The holistic solution is 360 Health, a new policy helping customers to prevent illnesses, and get access to treatment, ongoing care and financial support for them. MetLife has launched the policy and sub-brand in Korea and China. It is the only solution in Asia that provides end-to-end support across all life stages of a serious illness, according to the insurer.
MetLife has been able to understand the existing consumer tension that more and more people are now bothered about the quality of life rather than for how long they live. This is more prevalent in Asian countries. MetLife has also been able to understand that insurance companies need to go beyond just being policy providers and have to add value to the consumer’s life. A holistic approach is the only way ahead for everyone in the insurance market.
Do you agree with this? Let us know in the comments.